Better Information Before the Tour. Better Decisions Before the Offer.
IncentiScore helps homebuyers, sellers, and Realtors understand a property earlier — before time, money, and emotions take over. Pre-review any property currently on the market, identify potential concerns, estimate ownership and future repair costs, and prepare a more informed offer supported by documented reasons.
Tour to confirm, not to discover.
Most buyers tour a home for a few minutes, then make one of the largest financial decisions of their lives.
Jack Crenshaw
Founder, IncentiScore · Realtor
Only after making an offer do most buyers hire an inspector to explain what may be wrong with the property. That never made sense to our founder, Realtor Jack Crenshaw.
Jack believed buyers deserved more useful information before touring, before deciding on a price, and before paying for an inspection. He created IncentiScore to organize available property information earlier and help buyers and their Realtors ask better questions.
IncentiScore does not replace a professional inspection. It helps buyers become better prepared for one.
An AI-powered home intelligence platform that creates a preliminary pre-review of a property using available information.
What goes into a pre-review
- Property details and listing information
- Listing and user-uploaded photos
- Seller disclosures and uploaded documents
- Publicly available property information
- Estimated ages of major systems
- Localized repair and replacement estimates
- Buyer financing and monthly-payment information
- Photos and information collected during a tour
The platform organizes this information into an easy-to-understand report that highlights positive features, possible concerns, estimated costs, missing information, and questions that should be answered.
A separate Confidence Score shows how much verified information was available when the report was created.
Every property receives an IncentiScore based on six key areas
Property Condition
Relative Condition
Financial Efficiency
Market Value
Future Cost Exposure
Buyer Fit
One record, useful to everyone in the transaction.
How IncentiScore helps homebuyers
Before scheduling a showing, buyers can pre-review a property to determine whether it deserves a closer look. The goal is not to scare buyers away from a home — it's to help them understand what they may be buying.
- Identify possible concerns in listing photos
- Understand the estimated monthly cost of ownership
- Review possible five-year repair and replacement expenses
- Compare multiple properties more consistently
- Create questions to ask before or during a tour
- Decide which homes may not be worth visiting
- Upload new photos during the tour
- Document reasons supporting an offer price
- Prepare for inspections and future homeownership expenses
How IncentiScore helps sellers
Sellers can use IncentiScore before listing their property to identify improvements that may increase buyer confidence and produce a better return — instead of spending money blindly.
- Walk through the property room by room
- Upload photos for review
- Identify potential buyer concerns
- Separate must-fix items from optional improvements
- Estimate repair and improvement costs
- Compare professional repairs with possible DIY projects
- Prioritize improvements based on potential return
- Track completed work
- Organize receipts, maintenance records, and system information
- Prepare the home before listing photos and showings begin
How IncentiScore helps Realtors
IncentiScore gives Realtors a structured way to provide useful property information before the tour and better documentation before the offer. It does not replace the Realtor — it gives them better tools, better information, and more opportunities to provide meaningful guidance.
- Pre-review properties for their clients
- Reduce unnecessary or wasted showings
- Help buyers compare homes
- Prepare clients for potential ownership expenses
- Create a focused checklist for the tour
- Document concerns found in photos or property information
- Upload on-site photos of major systems
- Support offer strategies with documented reasons
- Help sellers prioritize improvements before listing
- Provide clients with a branded property report
From Pre-Review to Offer
Enter the Property Address
Select a property currently on the market and begin a pre-review.
Review Available Information
IncentiScore analyzes available property details, photos, system information, costs, and possible areas of concern.
Decide Whether to Tour
Review the preliminary score, estimated expenses, missing information, and questions that should be answered.
Confirm During the Tour
Upload additional photos of the roof, HVAC system, water heater, electrical panel, appliances, windows, repairs, and other important areas.
Prepare a Better-Informed Offer
Use verified information, estimated costs, property condition, market information, and buyer priorities to develop possible offer strategies supported by documented reasons.
Complete Professional Due Diligence
Use the inspection, appraisal, seller disclosures, contractor estimates, title work, and professional advice to confirm the final decision.
IncentiScore separates information into clear evidence categories.
This approach helps users understand what is known, what is estimated, and what still needs to be verified.
Observed
Visible in a listing or uploaded photo.
Reported
Provided through a listing, seller disclosure, receipt, public record, or uploaded document.
Modeled
Estimated using property information, system age, expected useful life, market data, or typical costs.
Unverified
Important information that should be confirmed through documentation, an on-site visit, a licensed inspection, or a qualified professional.
Our mission is to make property decisions more informed, organized, and transparent.
Buying a home should not begin with guesswork. Selling a home should not begin with random improvements. Realtors should not have to wait until after an offer to help clients understand important property concerns.
IncentiScore brings useful information forward — when it can still influence the tour, the offer, the negotiation, and the final decision.
Every home will eventually have a digital memory.
We believe every home will eventually have a digital memory containing its improvements, maintenance history, major systems, repairs, receipts, warranties, and important documents.
IncentiScore is being built to help buyers understand a home's current condition, help sellers prepare it for the market, and help homeowners maintain its story long after closing.
Built today. Prepared for the future.
Important information
IncentiScore is a preliminary decision-support platform based on the information available at the time a report is generated. Results may contain observations, reported information, modeled estimates, and unverified assumptions.
IncentiScore does not replace a licensed home inspection, appraisal, contractor evaluation, seller disclosure, title review, legal advice, lending advice, or professional real-estate guidance.
Users should independently verify all material property information before making a purchase, sale, repair, financing, or investment decision.
Ready to understand a property before you tour it?
Pre-review a property, identify the questions that matter, and prepare for a smarter conversation with your Realtor.
Tour to confirm, not to discover.